My Entire Online Program PLUS Group Coaching for $249/month

This price goes back up to $249 per month in:

There are five core systems in the Optimal Health Coaching program:

•Headspace and Personal Growth (everything between your ears)
•How to Run a Business and Build a Dream Team

•Patient Communications Mastery

•Health and Wellness Marketing

•Flow and Growth

You get immediate access to the entire library of the Optimal Health Coaching System, filled with proven tools and strategies.

Additionally, you'll be part of my monthly live group coaching call, where you can interact, learn, and grow with peers under my guidance.

Join me in this journey to elevate your practice and make a lasting impact on the lives of your patients. With the Optimal Health Coaching System, you're not just learning; you're transforming the way you practice healthcare.

There are no long-term contracts; everything is month-to-month so that you can focus on growth and success instead of contract dates!

“When it comes to communicating in an Optimal Health and Wellness model, Russ Rosen possesses spectacular battle-tested skills and strategies."

- Dr. Patrick Gentempo

"Our PVA for collections has doubled and all of our patients are on the same fee schedule. The time we were spending on new patient exams, reports, and re-exams has literally cut in half due to the streamlined communication skills we have attained."

- Dr. Andre Camelli

Meet Your Coach: Dr. Russ Rosen

A dynamic and passionate chiropractor, author, international coach, educator and speaker, Russ ran one of the most successful wellness practices in Maui Hawaii for 14 years. Dr. Rosen is best known for his “Patient Care” vs. “Patient Scare” Wellness Communication systems.

He served as Lead Author and Director of Dr. Patrick Gentempo’s Creating Wellness Management System. Dr. Rosen is the proud recipient of CLA/CWA’s “Lifetime Achievement” award.

Since 2001 Russ has helped hundreds of doctors thrive in a True Optimal Health model and is CEO of The Optimal Health Coaching System.

More than 20 Years Coaching Docs

I know our industry better than just about anyone. I have perfected my program through partnering with hundreds of doctors across the globe who have seen amazing change.

I Stay Focused on What Matters

I don't want you to become a "Mini Me" when you sign up for my program. I want you to learn my skills and then apply them to YOUR practice so YOU can thrive.

I Never Stop Working For You

I continually tweak and optimize my program to make sure that it is the most effective toolkit for your practice in today's world. Everything is modern and ready for use.

WHAT YOU GET WITH MY "get everything I have ever created" MEMBERSHIP

As a Member, You'll Get Instant Access To The Videos, Audios, Checklists, Templates, Trainings, and Community You Need To Transform Your Practice.

ALL of it.

There are more than 100 modules of information, content, and training inside of my vault.

Your membership unlocks every bit of it.

If you were to purchase all of this separately even a few months ago, you would have paid more than $10,600.

I'm not going to give you a bunch of thick binders to stick on your shelf. You're going to find a path to making manageable changes that will start showing you results very quickly! All of these tools and resources are tested in real offices by real doctors (who are REAL happy!) like you.

The Right Starting Point FOR YOU

When you get started, I will have you fill out a questionnaire about you, your practice, and your goals. I will use this information to deliver a personalized Report of Findings about your practice. This will include details about exactly where to start in the program so that you can get the best results as fast as possible!

How about a sneak peak?

Watch this short video and you'll get a pretty good idea of just how versatile and effective this program can be for you. I'll explain how to find exactly what you are looking for so that you can get started and make meaningful changes right away.

Step-By-Step Training

I will walk you through every step of practice mastery from the moment you wake up to time you lock the door at the end of the day.

Up-to-Date Materials

I am constantly updating my materials to reflect the world around us. Recently, I spent more than 500 hours revising the program to make it the absolute best option available to you.

Print-and-Implement Tools

Skip the graphic designers. Nix the tech geeks. I give you the files you need to personalize for your office and then quickly print so they can be used right away.

Monthly LIVE Coaching Call

Hop on my Power Calls and get your questions answered directly! Each month, we'll connect as a community and coach you through the obstacles in your way.

1-on-1 Email Support

Sometimes, you need to write it out to work it out. As a member, you can send your questions and challenges to me via email whenever you want. I will get right back to you with detailed answers!

Private Facebook Community

Engage with our private community of doctors who are working in their own practices. Network and build relationships to help you improve your practice and your self in new ways. We're focused on helping each other.

BONUS: 1-on-1 Personal Coaching Call

I'm giving you access to everything that I have.

I'm even showing you exactly where YOU need to get started.

But I'm not done.

When you join my program, I am going to provide you a personalized, 1-on-1 coaching call. We will get on the phone/Zoom/Skype and go deep into your practice, your goals, and your future. You will come away from this call with tremendous energy and insight for your future so that you get exactly what you need to succeed!


"This was the first time I didn't have to pretend to be someone else."

The Optimal Health system from Dr. Rosen is perfect for me because I'm not a "typical" doctor. My office is unlike anything else in town and this program has given me the freedom to be myself while working within proven concepts. With this material you could confidently present long term wellness care with integrity and comfort to your pastor or anyone else in your community.

Dr. Michael Winters

Founder of Winters Wellness Center

This is your blueprint to a thriving practice.

Whether you have been in practice for one year or forty years, we both know that it's an incredible challenge to build the practice of your dreams without getting some support.

I have helped HUNDREDS of doctors to identify exactly what they need to do next and then take those specific steps using our program as a guide.

Stop spending countless hours on YouTube looking for the secret sauce. Ditch the mile-long list of website bookmarks that you've made and have every intention of reading through at some point.

Instead of spending $5,000 on another intensive weekend workshop, it's time to invest in a proven program that sticks with you and guides you along as you go. Together, we're going to do this. Now.

Everything is organized into my 5 Systems of Success. They account for every single point of interaction in your practice so that nothing falls outside of what I can teach you. My systems are:

System One:

Headspace and Personal Growth

(previously sold at $1,497)

The stark reality is this: we're not all ready for success in our own heads. Until you're confident in your role and relationship with patients, you're going to struggle in virtually all aspects of this profession. I've developed specific exercises and resources dedicated to helping you adopt a new perspective and prepare yourself for the growth that this program brings. When YOU are ready, you will find success.

System Two:

Operating Systems & Dream Team

(previously sold at $1,497)

Your time is one of the most precious resources you have available. I see SO MANY doctors struggle because their daily processes aren't effective. I also see a ton of doctors spend more time managing their people than seeing patients. My bulletproof operating system makes it easy to run the business without it running you. I'll show you how to build a Dream Team that grows the practice FOR YOU.

System Three:

Communications Mastery

(previously sold at $3,697)

This a brand new system of thinking, communicating, and using Socratic questions to help your patients to understand optimal health care like never before. I'll walk you through the ENTIRE new patient process from first meeting to committing to your personal care plans. Say good-bye to disinterested looks and "going home to think about it" and start seeing loyal new patients stay, pay, and refer - for a LIFETIME!

System Four:

New Patients

(previously sold at $3,397)

This is not a promise for "piles of patients" for your practice.

Most of the time, those marketing offers that show you the future through their one or two step process just doesn't live up to expectations. Instead, I'm going to show you how to build a perpetual marketing calendar and fill it with the kinds of campaigns and events that your patients will respond to and be interested in. Move away from throwing money out the window and move towards having a clear, direct approach to discovering, uncovering, and earning new patients and their referrals. Workshops, flyers, handouts, cards, and more are ready-to-customize and ready-to-print so that it's a snap!

System Five:

Flow and Handling Growth

(previously sold at $697)

This is all about Flow and how to handle growth. Here we dive deep into everything from how to schedule to how to bring on associates and everything in between. Learning how to identify the right times to grow, how to grow during those times, and who you need to help you grow are incredibly crucial aspects of a thriving practice. Together, we will look at your practice and identify the areas that are most likely to be impacted by growth. We'll build a plan for hiring more staff and even bringing on an associate doctor to help you manage the patient load and continue growing. Momentum is key and we'll master it together!

You'll get my Fast Track to Health Workshop Program Valued at $497!

Easy and Instant Referrals Training is included! Valued at $397!

If your referrals are drying up then it is time to prime the pump again! I'll walk you through everything you need to do so that your referrals are flooding in again! As a bonus, you'll learn how to build and leverage testimonials too!

My Outcomes Assessment Questionnaires are here too! Valued at $197!

Our dynamite outcome assessment questionnaires allow you to monitor where your patient were, where they are and where they want to get to over time. These are a critical piece of re reports and if you want a PVA or retention over 60, you need these.

My Patient Visits 1 and 2 Kit is power packed! You get it too! Valued at $397!

These posters, handouts, flyers, and presentations are all built around a dynamic Visit 1 and Visit 2 process that I will walk you through, step by step! This is an incredible game changing program that you'll get instant access to as soon as you join!


Our Comprehensive Practice Mastery Program Covers EVERY Point of Interaction and Engagement to Ensure Reliable Change in Your Practice, Your Team, and Your Community.

Everything is broken down into actionable, step-by-step topics that produce specific results and allow you to understand and implement real change with ease and speed.

Optimal Health Care Doctors love my program.

Here's why:

Dr. Angus Pyke

"Russ’s communication system REVOLUTIONISED the way I interact with my patients.

I no longer felt any need to have to push or feel like a salesman.

I was better able to find out what my patients wanted and effortless enroll them in care. I had a heart centred tool kit to address problems, concerns and show my patients a bigger and brighter future.

My conversion to care is now consistently over 85%, my internal referrals doubled, and retention went from 65 to 115.

But…for me, more important than any of those numbers was the enjoyment that I started to experience in practice after implementing Russ’s systems."

"I've been using this system for 9 months and love the Care vs. Scare model.

This process has really helped my team to work together to grow the practice and has taken a lot of stress off of my shoulders.

It is now rare that someone does not want to bring in their family after visit 1 and 2 which is very different from before.

In 5 months we went from 35 per day to 60 per day.

Things are now solid and congruent!"

Dr. Brock McCurdy

Get started with your membership!

From the moment you join, you will have instant access to everything that I have developed over my 21+ years of coaching doctors on how to build a true wellness practice where patients stay, pay, and refer for a lifetime!

You are fully protected by my 100% Satisfaction Guarantee.

If you have any issues, just get in touch with me directly and I'll either help you out until you get the results you need or give you a swift refund. After the first 30 days, there is never a long-term contract; everything is month to month so you can come and go as you like.


How does it work?

Our approach is based on the core belief that there are three elements required for success for anyone serious about increasing their Patient Visits and Retention as quickly as possible:


You have to be 100% “all in,” serious about taking action, and motivated to get unstuck and achieve your goals. Without commitment, no one will ever be able to make a lasting change!


Instead of spending days, weeks, months, or even YEARS searching, clicking, and scrambling to put together all the pieces required for success, you must follow a proven system, roadmap, or path from Point A to Point B. This is what the Practice Mastery Program provides: The exact formula you need to get where you want to go with little to no overwhelm or information



The final element is confidence knowing you have dedicated support and coaching to help you customize and integrate our proven roadmap to your specific situation. This helps keep you stay accountable and maintains forward momentum. We’re in this together! So if you’re frustrated with the current state of your Patient Visits and Retention, we have the clear path to follow and unparalleled support to help you reach your goals.

How do I know if this will work for me?

After spending the last several 21 years helping Chiropractors, Naturopaths, Acupuncturists, Holistic Healthcare Professionals and Other Natural Healthcare Practitioners, we have honed our systems down to an exact science.

The best way for both of us to gain 100% confidence that this is the absolute best way for you to reach your goals is to jump on a short call so we can get clear on the exact steps you should be taking based on your specific background and situation. You can request that by clicking here.

How is this different from other things I have tried?

Great question! If you’re reading this right now, there’s about a 99.999% chance you’ve spent more than a fair amount of time and money trying to reach your Patient Visits and Retention goals. There’s little doubt that you’ve probably clicked on countless ads, consumed more than a healthy dose of blogs or videos, and purchased more than a few courses - all from self- proclaimed experts and gurus who say they can help you get waitlisted and stay that way.

Heck, if you’re like most of our clients, you may have even invested a hefty amount in coaches, courses, and other Patient Visits and Retention products...

But you’re here because you’re most likely still struggling with feeling like they have to change who they are, rely on sleazy sales tactics, and/or beg patients to stay after they are out of pain...

Am I right?

Well here’s why: You’re likely not following a complete system or roadmap for doing ALL OF THE THINGS  required in the right order, to get your Patient Visits and Retention where you want it to be. Instead of wasting your time stuck in a state of complete information overload, trying to duct tape together all the pieces required for success, our Practice Mastery Program 1- on-1 Coaching Program provides a crystal-clear step-by-step pathway to reach your destination!

How long is the contract?

I want you to see tremendous value in the program that I have spent my career developing. I don't force you into a long-term contract; everything is month to month. If you decide that my program is no longer a fit, flip me an email and I will discontinue your membership within 30 days.

What if I don't have any staff? Will this work?

Absolutely! I have many doctors in my success stories catalog that did not want to have a staff as part of their practice. Everything in my program is developed around both scenarios of having staff or being a "one man band". In either case, you will find tons of great ideas, realistic templates to implement everything with, and an incredibly supportive coach waiting to help!

Ready to Get Started?

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